About Sweet Assistant Gifts

HI, I'm Louise, the founder of Sweet Assistant Gifts and I'm a lifelong lover of thoughtful, personalised gifts.

Sweet Assistant started in a very simple way. I was struggling to find meaningful gifts for my friends and family, the kind of gifts that felt personal, not rushed and definitely not last minute. I wanted something that said " I really thought about you" rather than "that'll do".

I made a gift for a friend. She loved it so much that she told me I had to start an Instagram page so she could share it and tag me.  She even gave me a deadline. I had until I got home to come up with a name and set up my page.

That's how Sweet Assistant was born.

 

What started with sweet, personalised gifts quickly grew into personalised pamper gifts, accessories, travel gifts and then personalised pyjamas. All designed to make gift giving easier, more thoughtful and a lot more joyful.

For me, personalised gifts create a real connection. They're not just "nice things", they're little reminders that someone has been thought about in advance.  They say "I know you and I chose this for you".  And honestly, the joy of giving someone a gift that genuinely touches them is priceless.  In many ways I think giving thoughtful gifts is just as rewarding as receiving them.

My mission with Sweet Assistant is simple, to help you give beautiful, personalised gifts without the stress, the scrolling or the panic buying. Thoughtful gifting made easy.

Every order placed with Sweet Assistant supports a small independent business and I'm genuinely so grateful to every customer who chooses to shop small and trust me with their gifts.

Louise

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